Coingaming expands Group structure, appoints new CEO and COO for Sportsbet.io, Bitcasino.io brands

The Coingaming Group, operator of leading crypto gaming brands Sportsbet.io and Bitcasino.io, has ushered in a new chapter by expanding the Group and appointing a new CEO and COO.

Tim Heath, the Group’s co-founder and CEO, will expand his remit to grow the Group’s outreach through its venture capital arm, Yolo Investments. Founded in 2017, Yolo.io (formerly known as Vereeni investments) has been growing impressively to-date, with a portfolio of 44 investments in early-stage, hard to find ventures in the fintech and gaming verticals.

The role of Coingaming CEO will become more focussed on the Sportsbet.io, Bitcasino.io and Slots.io brands, and will now be placed in the capable hands of former COO Maarja Pärt, who has been with Coingaming since its inception and within the iGaming industry for over 10 years.

Stepping into the Coingaming COO role is the former Head of VIP and Customer Support, Anita Brinke. Anita has been with Coingaming for three years and has rapidly grown through the business overseeing the ascension and outreach of Coingaming’s operations.

Tim Heath said: “This is one of the proudest moments of Coingaming for me. As we get to see how much the Group has grown, as part of our next growth chapter we will be actively focussing on building and expanding the investment arm to further bolster the Group’s global remit.

“We are very excited to extend our focus into banking and disruptive crypto opportunities, alongside our existing gaming and fintech assets; the future looks very exciting. One immediate benefit of these changes is that we’ll be able to work with our the Sportsbet.io and Bitcasino.io brands, spearheaded by our newly appointed CEO, as investments alongside the other 44 the Group has made to date.”

Maarja Pärt said: “Today marks a new chapter at Coingaming and it’s a chapter that in comparison to our beginnings, looks incredibly different. We now have more pioneering projects, partnerships and possibilities than ever before but still, our core mission to disrupt and innovate remains unchanged.

“As I step up into the role, I’m determined to drive us to new heights, to ensure that we’ll always keep pushing boundaries and also retain our fun, fast and fair way of doing things.” 

Anita Brinke said: “I’m thrilled to be able to take on such a position within the business.

“Working together with Tim, Maarja and the wider Coingaming Group there’s a sense that everything is possible and as I take on the COO role, I’ll endeavour to keep that spirit alive, ensuring that operationally we’ll also continue to go from strength to strength.”

The news comes as the Group moves into their newly built headquarters. A move which sees Coingaming occupy their own state-of-the-art 3,700sqm complex based in Tallinn, which was recently described as ‘the heart of business’.

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