Curio announced today the launch of its platform to help brands and content owners create digital fan experiences and collectibles. Curio launches in collaboration with Fremantle, who will use the company’s platform to engage with fans in new and exciting ways around the hit show, American Gods, following the successful season three premiere on STARZ in the U.S. and Amazon Prime Video internationally. The American Gods’ digital experiences and collectibles from Curio are currently available at www.oncurio.com. Produced by Fremantle, the American Gods TV series, is a fantasy drama series based on Neil Gaiman’s award-winning 2001 novel of the same name.
Curio unlocks the future of fandom by helping brands and entertainment companies easily create digital fan experiences and collectibles. This includes creating new, collectable form factors that enable fans and collectors to own, share, or trade, digital items the same way they would a physical trading card or collectible. With Curio, brands can easily license and monetize limited edition, rare, and exclusive digital assets based on their owned IP.
“American Gods has the most amazing fans; they are incredibly engaged and supportive of the show,” said Erica Gadecki, Partnership Solutions at Fremantle. “Curio made it easy for us to engage with our fans in a meaningful and modern way, by creating a variety of digital experiences and collectibles for American Gods season three. Now fans of the show can share and interact in a deeper and more meaningful way with the content and characters they love.”
“When we set out to create Curio, I don’t think we fully realized the extent to which brands and studios, like Fremantle, would go to modernize and reimagine the way they engage with fans,” said Juan M. Hernandez, CEO of Curio. “It’s been exhilarating to partner with brands that are hungry to enrich the fan experience with new digital opportunities around the content they love and unleash the future of fandom.”
Curio enables studios to offer everything from never-before-seen digital engagements to brand ambassador programs that use digital merchandise as a passport for fans to exclusively access collectibles and VIP experiences.
“The Curio platform helps brands and content owners develop emotional connections with their biggest fans,” explained Rikin Mantri, COO of Curio “Superfans are hardwired to do more with the things they love. Curio enables digital natives to flex, share, and own a piece of the action wherever they go, in a manner that is certified and authentic.”
The Curio team consists of veterans with exits from key businesses in the areas of entertainment, technology, and blockchain. They include Juan Hernandez, former founder and CEO of Openfinance (security token trading platform), and a thought leader of blockchain and fintech; Rikin Mantri, a seasoned entertainment and digital executive from William Morris Agency, Disney/ABC, and Monitor Deloitte; and Ben Arnon, CRO, an entertainment veteran (Universal Pictures, Jersey Films, Universal Music Group), who also played an integral role in scaling technology startup, Wildfire, to over 400 employees and an acquisition by Google.