Revolutionary magnetic lash brand, Glamnetic announces their exciting partnership with BitPay which will allow the coveted beauty brand to accept Cryptocurrency in the form of Bitcoin, Ethereum, Dogecoin and several other leading crypto currencies. Glamnetic will also keep all the Cryptocurrency sales on their balance sheet rather than converting to USD. Glamnetic is at the forefront of the beauty industry, being one of the very first female-founded beauty brands accepting Cryptocurrency. The world of Cryptocurrency has historically been dominated by men, so long time investor and Forbes 30 Under 30 Founder, Ann McFerran is using this capability to encourage women all around the world to get involved and feel they have the confidence to play a role in the Cryptocurrency market.
“We are beyond excited to announce our new partnership with BitPay! While Glamnetic has quickly raised the bar in the beauty space with our easy-to-use, transformational products, we are equally proud to be empowering our predominantly female consumer base with the tools they need to get educated about cryptocurrency and become comfortable using digital currency as a method of payment. I want to encourage women, in particular, to get involved in the Cryptocurrency revolution and with our BitPay partnership, we can all learn, grow, and embrace the future together,” says Glamnetic Founder & CEO Ann McFerran.
“As a long time entrepreneur and investor, I could not be more excited to see these two worlds collide. Glamnetic is all about ease of use and DIY beauty hacks that save our customers time and money. We are thrilled to expand our payment options with BitPay and allow our consumers another choice of payment while shopping,” says Glamnetic Co-Founder and Kombo Ventures Founder and CEO Kevin Gould.
“More and more females are getting into crypto around the world so it’s great to see Glamnetic realize that and accept crypto payments. Crypto is a $2 Trillion industry that is all about creating an open and inclusive financial system. Ann and the team at Glamnetic are true innovators and will get lots of new female customers around the world,” said Sonny Singh, Chief Commercial Officer of BitPay.
A few years ago Ann saw a gap in the beauty market for magnetic lashes that actually worked, so she sought out to develop magnetic lashes in the styles that she would personally wear. One year later, in July of 2019, after teaching herself everything from product development to marketing, Glamnetic was born. Since then, Glamnetic has become one of the fastest growing beauty brands in the industry since its launch in July 2019, averaging over seven figures per month and growing from $0 to $50 million in sales within their first year.
Ann is always looking for new ways to use Glamnetic’s platform to set trends in the beauty industry, and as an investor of Bitcoin and other crypto currencies herself, this partnership with BitPay is a step towards normalizing Cryptocurrency as a form of payment. This launch will encourage Glamnetic customers, who are predominantly women, to educate themselves on Cryptocurrency and get involved in the space. The decision to accept this type of payment comes with the purpose of enhancing female empowerment by lowering the intimidation factor and proving that a brand within the beauty space is able to be successful when merging with a world predominantly dominated by men.